Par­ti­cip­at­ing at an exhib­i­tion is an import­ant part for young as well as estab­lished com­pan­ies. To extend the cus­tom­er base, ama­roo concept was asked by Accor­In­vest, one of the largest oper­at­ors and investors in the real estate sec­tor, to design and imple­ment a dis­tinct­ive exhib­i­tion presence.

No oth­er trade fair is more suit­able for this pur­pose than Expo Real in Munich, which is the largest exhib­i­tion for real estate and investors in Europe. Due to its prox­im­ity to the hotel, the approach stand was clear: to cre­ate a com­pact design with a com­pre­hens­ive over­view of the company’s range of products and services.

The stand was divided into three areas: the wel­come zone, the cof­fee area, and a lounge corner. To cre­ate a com­pre­hens­ive feel-good atmo­sphere and qual­ity of stay with hotel char­ac­ter ama­roo concept focused on authen­ti­city, func­tion­al­ity, and con­tem­por­ary mater­i­als such as wall­pa­per, marble, and wood in com­bin­a­tion with light accents.


Cli­ent: Accor­In­vest Ger­many GmbH
Loc­a­tion: Messe München
Com­ple­tion: 2019